Email Marketers Profiting From the Inbox

By on 06/04/2014

Email Marketers Profiting From the Inbox

Email Marketers Profiting From the InboxEmail Marketers Profiting From the InboxEmail Marketers Profiting From the Inbox, the oldest form of social media is still the most effective for online publishers. The first email was sent in 1971, and it certainly didn’t include any “today only” offers on flatscreen TVs or low priced ethnic food.

When we think of “social media” we think of quicker, sexier platforms like Google +, Twitter, Instagram, Pinterest, and Facebook. But every minute, some 170 million emails are sent by an estimated 3.6 billion accounts worldwide, and about 100 land in your own inbox every day. How can this ancient technology potentially drive the profits of a business online? Successful email marketing is here to stay.

Let’s take a look …
A responsive email list is a far more valuable asset than a Twitter following
The technique to email marketing that works isn’t a technique at all, it’s the foundation of any profitable content marketing strategy.

It starts with a subscriber, and the one thing that subscriber wants at the moment he or she finds your website. You see those prominent “sign up” boxes on every smart website for a reason. They are asking for your permission to deepen the conversation about your interests, in a far more personalised setting.

Your prospect is what legendary copy writer Robert Collier calls “the man on the speeding train.” We see something shiny through the window as we speed through the massive clutter of the social media landscape, but we don’t look for long because a new thing is already in our periphery.

Attention alone will get you nowhere. That’s the secret that too many successful email marketers have discovered. Holding your prospect’s attention is where the hard work comes in. I highly recommend you to check the Popup domination plugin out.

Robert Collier points out:
“Good result is the sum of small efforts, repeated day in and day out.” Let’s take a look at 7 effective email publishers who are delivering attention- valuable content daily, and getting lots of attention:

#1. Thrillist

Thrillist is a free daily email that uses a mix of content and commerce to blur the lines of traditional media. They create one-on-one relationships with their audience of 20-something people to showcase “interesting stuff,” localised by city delivery.

Ben Lerer, founder of Thrillist Media Group, which now touts an audience of over 4 million, and revenue of more than $50 million said: “When people subscribes they invite you into their inbox on a regular basis …” Their innovative approach to regular daily content seems to be working pretty well for them. The effectiveness of a persuasive email marketing campaigns.

#2. HARO

Peter Shank-man founded HARO (Help a Reporter Out) as a humble service helping journalists link to sources. When HARO outgrew its Facebook home, Shank-man took it to a daily email list, which increased over 100,000 subscribers and soon began to change the PR industry’s model of how reporters found story sources. It resonated enough with the changing tides to get acquired in 2010 for what was rumoured to be a extremely desirable number.

#3. The Daily Worth

Daily Worth, a daily financial newsletter empowering women to “save more + spend smarter,” landed on Forbes Top 100 Websites for Women. It raised over £2 million in investor funding on the strength of its 200,000+ subscribers.

Founder Amanda Steinberg says:
“newsletters are a great business because they follow proven, highly-scalable models, which make it very easy to focus.” Successful email marketing is here to stay.

#4. Ideal Bite

Ideal Bite started out as a daily email newsletter that tapped into the growing demand for “eco-conscious” food products and services. Disney captured on and swooped up the site for around £10 million, likely because of their growing audience of conscious moms in a key demographic.

#5. Geek ChicDaily

GeekChicDaily became a wildly popular email opt-in list of over 400,000 nerds with know-how that attracted big name investors. They joined forces with Nerdiest Industries to create a geekdom-juggernaut that grows to into the millions and was named one of the most influential brands on Twitter by Time Magazine. Why email marketing program is Still King? 

#6. Red Tricycle

Red Tricycle provides localised content via newsletter aimed specifically at new parents looking for fun things to do with their kids. They are growing fast on the strength of their near 400,000+ subscribers and recently found some big investors like entrepreneur Jason Calacanis.

7. Daily Candy

Daily Candy got the jump on email when they started offering their style- savvy newsletter for young women in 2000. 8 years later they were bought by Comcast for a mind-bending $125,000,000 on the strength of their 2.5 million subscribers.

What do all of these email newsletters have in common?
Undeniable value and the permission to deliver. Psychologists keep reminding us that our prospects are effectively “hard- wired” to seek out rewarding information and valuable services.

As a content marketer, the simpler you make it for your prospects to get that truly valuable cookie content, the more addicted they become in a good way, to engaging with you in a value exchange.

In a 2012 survey performed by Exact Target, just over 90% of respondents said they checked their email daily, and 77% claimed that email was their preferred channel for “permission-based promotional messages.”

Here is the plugin most online marketers use these days to build their email list, its called Popup domination.

Email Marketers Profiting From the Inbox

 

Comments

comments

Leave a Reply

%d bloggers like this: